Marketing & Products
Thanks to our in-depth understanding of urban and rural markets for MSMEs and individuals, we support financial institutions in implementing client segment-oriented marketing approaches and in developing innovative financial products.
Our expertise covers all areas of marketing, including:
- market research
- client research
- product development
- sales promotion
- distribution channels
Marketing & Product Development
Supporting Advans Ghana in expanding its rural outreach by developing adapted products and services, and implementing alternative delivery channels (ADVANS, 2016).
Conducting nationally-representative surveys to understand the financial behaviors of low-income populations in Senegal and Côte d’Ivoire (EY/CGAP, 2013).
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