Marketing & Products

Thanks to our in-depth understanding of urban and rural markets for MSMEs and individuals, we support financial institutions in implementing client segment-oriented marketing approaches and in developing innovative financial products.

Our expertise covers all areas of marketing, including:

  • market research
  • client research
  • product development 
  • sales promotion
  • distribution channels


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Our Experience

Supporting Advans Ghana in expanding its rural outreach by developing adapted products and services, and implementing alternative delivery channels (ADVANS, 2016).

Conducting nationally-representative surveys to understand the financial behaviors of low-income populations in Senegal and Côte d’Ivoire (EY/CGAP, 2013).


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